Underground
Brand Identity, Art direction, Hard goods, Soft goods
For Underground Skateshop’s 15th anniversary, I designed a commemorative graphic series based on the theme “Crystals.” Drawing inspiration from Naica’s Crystal Cave and the gem exhibits at the Natural History Museum, I created bold, luminous visuals that captured the raw beauty and geological power of crystalline formations.
As the only artist in the shop’s 15-year history to successfully modify the core logo, I redesigned it to meet strict UK Transportation Board approval standards — enabling the England-based owner to legally produce and sell anniversary merchandise.
Additional work included logos inspired by aviation, and a raw lo-fi graphic series inspired by sushi, extending the shop’s distinct visual language with gritty, textured aesthetics that resonated with the skate community.