HG Capital
Interior Branding & Identity, ADA signage, and Wayfinding.
Environmental graphics and wayfinding design for Hg’s two-floor London headquarters, creating a cohesive workspace that bridges the firm’s digital presence with its physical environment. The design captures Hg’s forward-thinking vision for the future of work while grounding the experience in warmth, authenticity, and human connection.
The central challenge was developing an intuitive wayfinding that upheld Hg’s global brand identity while remaining rooted in its London context. I addressed this through a clear, elegant signage system that integrates local cues with universal navigation principles, thoughtfully incorporating Braille and tactile text to elevate accessibility without compromising the refined aesthetic. The same integrated approach and accessibility standards were applied to Hg’s San Francisco office, reinforcing Hg’s commitment to inclusive, people-first design and delivering consistent yet locally resonant experiences across locations.